The REMAX Formula was created in February 2003, and was redone in 2025, with the collective input of our Broker/Owners, Associates, Support Staff, as well as Regional Staff. The REMAX Formula is a graphical representation of 10 elements that accelerate the development of the organisation (Top Line Icons) and 10 elements that slow or hinder the growth of the organisation (Bottom Line Icons). It was designed to be used as a foundational management tool that guides how we lead, operate, and conduct ourselves within REMAX Southern Africa.
All affiliates are held accountable in terms of The Formula, so if you’re thinking of joining REMAX, read through these points to see if you think you’ll be a good match.
Watch The REMAX Formula
TOP LINE PRINCIPLES
In business for yourself, but not by yourself
- Entrepreneurially driven
- Owner-business mindset
- Freedom within a proven structure
- Respecting the REMAX playbook
Stronger together
- Collaboration
- A culture of sharing
- Working together
- Uplifting each other
- Unity and interdependence
Pride, passion & positivity
- Can-do attitude
- Pride in our achievements
- Celebrate each other and have fun
- Love of the balloon
- Red, white and blue blood
Dare to be different
- Challenging the status quo
- Trailblazers
- Embracing new ideas and tech
- Breaking the norms
- Open to innovation
Power in people
- Leveraging our global network
- An extensive referral system
- Building strategic partnerships
- Connecting with experienced agents
- Collaboration between offices
Clients for life
- Relationships over transactions
- Delivering the unexpected
- Earning loyalty and referrals
- Adding value after the sale
- Building lasting trust
Own it. Do it
- Taking ownership
- A results-focused mindset
- Following through on commitments
- It's up to me
- Walk your talk
Level up
- Empowering agents with skills
- Continuous investment in our people's growth
- Mentorship and knowledge sharing
- Sharpening the saw
Premier market presence
- Effective advertising
- Think global, act local
- Leveraging the power of the balloon
- Building community trust
Honesty
- Doing the right thing
- A culture of integrity
- Being authentic
- High ethical standards
- Trustworthy behaviour
BOTTOM LINE PRINCIPLES
Brand bashing
- Inconsistent or noncompliant branding
- Unprofessional conduct with clients
- Speaking about REMAX unfavourably
- Harming our reputation
- Bad mouthing colleagues or competitors
Disrespectful behaviour
- Using unkind language
- Bullying and rudeness
- Abusive conduct
- Not treating everyone with dignity
- Lack of emotional intelligence (EQ)
Unhealthy internal competition
- Agents fighting amongst themselves
- Viewing other offices as the enemy
- Engaging in turf wars between offices
- Undercutting other REMAX agents
- Poaching clients or listings
- Competition that divides rather than unites
Favourism & discrimination
- Favouring personalities over merit
- Unfairly distributing leads
- A lack of diversity and inclusion
- Applying double standards
- Biased decision-making
Greed
- 'Me, myself, and I' behaviour
- Failing to share listings or buyers
- Prioritising commission over clients
- Prioritising money over people
- 'I win, you lose' mentality
Accepting mediocrity
- Tolerating poor performance
- Being average is "okay"
- Making excuses for poor results
- A 'good enough' mindset
- Living in a comfort zone
Acting bigger than the game
- 'Know-it-all' attitude
- Condescending behaviour
- Dismissing others' input
- Behaving as if you are above the team
- A lack of humility
Politics plagues progress
- Talking about people behind their back
- Spreading rumours
- Undermining others
- Power plays
- Personal agendas
The wrong people
- Hiring for quantity over quality
- The wrong cultural fit
- Unprofessional or incompetent people
- Lacking commitment
- Incompativle people
Negative mindset
- 'Glass-half-empty' attitude
- Complaining instead of solving
- Toxic behaviour
- Spreading pessimism
- Limiting beliefs
The REMAX Formula serves as a compass for our culture and performance, and all affliates are accountable to its principles as we work together to build a stronger, more impactful organisation.
Ready to be part of a network that thrives on collaboration, passion, and success? Join REMAX today and elevate your real estate career to new heights!
