REMAX Southern Africa welcomes the announcement that The Real Brokerage Inc. has entered into an agreement to acquire REMAX Holdings, a move set to create a leading technology-enabled global real estate platform. The collective entity, to be known as Real REMAX Group, will combine advanced AI-driven technology with one of the most recognised and trusted real estate brands in the world.
According to Adrian Goslett, CEO and Regional Director of REMAX Southern Africa, the decision is a positive and forward-looking development for the REMAX network both globally and locally in Southern Africa.
“The integration of Real’s cutting-edge technology with the strength of the REMAX brand enhances the core offerings for our agents and franchisees, while ensuring we remain both competitive and innovative in the dynamic property landscape.”
The transaction brings together complementary business models, combining Real’s AI-powered platform, high-growth brokerage platform, proprietary software, and vibrant agent community with the iconic REMAX real estate brand and extensive global franchise network of over 145,000 agents in more than 120 countries and territories.
The intention is to keep REMAX as a distinct global brand while building on that success over time. Both brands will continue to operate alongside each other. Over time, elements of their technology platform are expected to enhance the REMAX technology offering, primarily in the context of the US market initially.
Further, the collaboration is expected to enhance productivity, streamline operations and deliver a more seamless property buying and selling experience for consumers across the globe.
Kurt Lukas, Executive Vice-President of REMAX Europe notes that the combination of REMAX and The Real Brokerage Inc. brings together a globally trusted brand powered by a network of top producers with powerful, future-ready technology.
“From a REMAX perspective, the foundation remains unchanged - our clients continue to be supported by a trusted network of local experts, whose leadership, market knowledge, and commitment ensure consistent, high-quality service every day,” he explains.
Goslett concludes that the announcement reinforces the long-term strength of the REMAX brand. “For South Africa, this signals stability and growth. Our network stands to benefit from global investment in technology, improved systems and enhanced support, all while maintaining the entrepreneurial model that has made REMAX successful.”
