Commercial Property in New Doornfontein For Sale

Hallmark House — Landmark Mixed-Use Asset

Designed by internationally acclaimed architect David Adjaye and developed by Propertuity, Hallmark House is a globally recognised architectural landmark that seamlessly merges industrial heritage with contemporary luxury—delivering both identity and long-term asset value.

Asset Breakdown

- 46 hotel rooms operating within a high-demand short-stay and hospitality market - Currently being used for student accommodation

- 16 long-stay apartments providing stable, recurring residential income  

- Signature penthouse residence, famously associated with Black Coffee, elevating the building’s prestige and global appeal  

- Experiential retail and lifestyle components designed to enhance tenant mix, foot traffic, and on-site spend  

- Rooftop venue with 360° city views, functioning as a destination-driven leisure and events space  

- Home to the renowned Marabi Club, a key anchor tenant driving consistent footfall and premium positioning  

A Curated Cultural Asset

Hallmark House is not a conventional mixed-use asset—it is a curated cultural destination.

The building brings together influential creatives and brands, including acclaimed artist Nelson Makamo and luxury fashion house Maxhosa Africa, positioning the asset at the intersection of art, fashion, and commerce.

Complementary lifestyle offerings such as Cutters and Curios Concept Store further enhance the tenant mix and visitor experience, driving consistent engagement, foot traffic, and commercial activity.

A rare opportunity to acquire a fully operational, design-led, income-generating landmark with proven demand and global cultural relevance.

Detailed financials and performance metrics available on request.