WHAT YOU’RE PAYING YOUR REAL ESTATE AGENT TO HANDLE FOR YOU
Are you thinking about selling your home, but you’re not sure it’s worth paying a real estate professional? Well, it’s believed that you have to spend money to make money, and in this case, it’s true. Selling your home can be incredibly stressful, but luckily for you, real estate agents handle all of the nitty-gritty and tedious tasks, while working incredibly hard to ensure you get full value for your home, so it’s a win-win situation.
Below are a few things you’re paying your real estate agent to handle for you:
You’re paying for premium advertising
Every real estate agent knows that one of the keys to a fast sale is great advertising. Most agents take out magazine and newspaper adverts, print flyers and brochures, have professional photos taken of your home and ensure that your home enjoys premium placement on property search portals. Not to mention using the services of a public relations officer to engage with targeted media, posting listings on social media and holding show days.
Your real estate agent will handle all the networking
Agents earn their commission through the power of their networking skills and ability to match buyers with the right homes. Your real estate agent is dedicated to matching the right buyer to your home. Agents will even refer buyers to other agents if they know they have a house that checks every box on their wish list.
Your agent will handle the negotiations
Arguably the most crucial part of any property sale, is the negotiation of the offer between buyer and seller, as the agent can net you thousands during this stage. Once a buyer and home have been matched, your agent will handle the offer from the buyer, as well as counteroffers from you.
Your agent will handle all the research
If you’re trying to sell your house, your ideal sale would be for full value. Which is where your agent comes in handy, as they have a unique ability to determine and secure the full value of your home. For an accurate price, your agent will need to complete a comparative market analysis (CMA) that considers the average price per square metre in the area, recent sale prices of similar homes and comparative prices of other properties that are still on the market. Your agent spends lots of time researching property sales prices and data to ensure they know the area and have a good handle on the market.
Your agent will protect you from unnecessary drama
Unfortunately, not every property sale will go smoothly. Fortunately for you, your agent will do their best to shield you from unnecessary drama. They work tirelessly to ensure your sale process is as hassle-free as possible. Even without hiccups, a property transaction can be stressful, and people often get emotional. A good agent keeps a positive approach and comes up with a constructive solution to issues to protect you.
Pick a brand you trust to handle all your real estate needs
A good agent adds value to the property transaction and earns their keep. The number of hours spent marketing your home is irrelevant and doesn’t reflect the countless number of hours an agent spends behind the scene, which is why agents do not bill by the hour like other professions do. So, when you’re ready, reach out to a real estate professional and let them handle all the stress of selling your home.