Selling

4 QUICK TIPS TO SELL YOUR HOME DURING WINTER

Winter has its challenges for selling a home. If you’re listing during this season, keep in mind these practical tips.
author
Author
Kayla Ferguson
2 min read
02 Sep 2024
Updated
01 Jul 2019
Published
Share
4 QUICK TIPS TO SELL YOUR HOME DURING WINTER

The skies are dark and ominous, the air is icy and the ‘For Sale’ sign is dripping in the driveway in front of your showhouse. Selling in Winter certainly has its drawbacks. If you are going to sell your home during the snuggle season, then you need to be aware of certain practicalities …

1) LURE BUYERS OVER WITH A STRIKING ONLINE LISTING
Buyers’ habits change according to the weather, which means that your home will probably receive less physical traffic and more online attention when selling during winter. To lure viewers out of their homes when it’s cold and rainy, make sure your online listing is really enticing by posting high quality photos and by mentioning all the extra features in the description. Social media marketing can also be a very effective marketing tool during winter as a means of reaching people who are scrolling through their newsfeed while they are cosy in bed.

2) CONSIDER THE PRACTICALITIES OF SELLING IN THE RAIN
The next thing sellers need to consider is how to stage the home for when buyers come to view the property. For starters, make sure there is a welcome mat for viewers to wipe their shoes before tracking mud through your home. On particularly rainy days, have a towel at your front door so that viewers can dry off before they see the rest of your property. It is also a good idea to make sure you have a box of tissues available in case any of the viewers has a case of the sniffles.

3) SET THE STAGE TO SELL YOUR HOME DURING WINTER
Next, sellers should try and make the space feel as warm and cosy as possible. Switch on a heater or light a fire before the viewers arrive so that the space is already warm for when they get there. On cloudy days, homes can also feel dark and dingy. By turning on some lights and lighting a few candles, sellers can create a warm glow that makes the space more appealing.

4) WHET THEIR APPETITE TO PURCHASE
As a bonus measure of enticement, work your way into a buyer’s heart through their taste buds. The clichéd trick of having freshly baked cookies come out of the oven before viewers arrive can be particularly effective during the Winter months. Not only does the heat from the oven help to warm up the space, but the aroma also makes the home feel more inviting. You could also give your estate agent permission to offer the viewers a hot beverage upon arrival. The longer a viewer spends in a home, the better. In the time it takes for them to finish their hot chocolate, your agent might have bought enough time to convince the viewers to purchase the property.

To get in touch with your nearest RE/MAX office to help you sell your home this Winter, CLICK HERE.

author
Author
Kayla Ferguson
Marketing & Communications Manager
Related Content
a beginner’s guide to flipping houses
Selling

A Beginner’s Guide To Flipping Houses

07 Jul 2025
3 min read
In this article, we’ll look at what it means to flip a residential property and guide you through some basic steps.
considering a private property sale? it costs more than you think.
Selling

Considering a private property sale? It costs more than you think.

18 Jun 2025
6 min read
In this article, we’ll guide you through the nitty gritty of selling your property, from listing to lodgment, so that you can decide which option – using an estate agent
selling a tenanted property in south africa
Selling

Selling a Tenanted Property in South Africa

23 May 2025
4 min read
Effectively, the huur gaat voor koop principle protects the tenant from having their home sold from underneath them and automatically transfers the landlord’s responsibil