EXPLAINING THE RE/MAX BUSINESS MODEL
What makes the RE/MAX business model unique is that it is built around the concept of entrepreneurship. Each RE/MAX office is independently owned and operated and top producers have the opportunity to join an office as an independent contractor. To understand what this means, below is a list of the key concepts that define how RE/MAX is structured:
Regional Support vs Head Office
Our offices are not separate branches operating under a head office. Instead, each office is an independently operated business supported by a regional office that organises network-wide events, facilitates training, provides IT infrastructure, rolls out national marketing campaigns, and ensures that all use of the RE/MAX logo is brand compliant.
Independently Owned & Operated Franchises
This means that each office has the freedom to make their own business decisions independently. Our Regional Support Office does not get involved in the day-to-day running of an office and does not extend influence over how the office chooses to run their businesses unless it is tarnishing the overall reputation of the RE/MAX brand or is in breach of the RE/MAX Franchise Agreement.
Agents who join as independent contractors operate in a similar capacity as a Broker/Owner of a RE/MAX franchise. They operate as their own independent entity and are not under the direct control of an office. As an independent contractor, an agent can earn as much as 100% of their commission, which acts as an incentive for them to work hard and enjoy the full reward of their efforts.
Why this structure?
RE/MAX was able to become the largest real estate franchise in the world owing to our unique business model. Providing individuals the opportunity to be in business for themselves but not by themselves is what attracts so many to not only join but remain with the brand for the rest of their careers.