RE/MAX of Southern Africa this week announced that it had joined in a powerful strategic partnership with the National Auction House, Yellow Hammer. RE/MAX with its 1500 agents and over 200 franchised offices will now be able to offer private treaty auctions to clients in addition to the normal marketing services offered by the worldwide real estate group.

By continuing to provide the private treaty sales approach and specialized auction methods within the mandate period, buyers and sellers will benefit through the professional service of the experienced RE/MAX agents and the property auctioneer. RE/MAX agents will continue to guide their clients through the sales process from beginning to end.

Auction sales are recognized worldwide as a most effective way of concluding a satisfactory sale in the shortest period of time and not as a “last resort” in the marketing process as has been the case in our country in the past.

“In countries like Australia it has long been recognized that involving the real estate professional with their specialized local knowledge in the auction process has achieved most satisfactory results.” Said Adrian Goslett, Assistant Regional Director of RE/MAX Southern Africa.

This partnership whilst breaking new ground for RE/MAX in South Africa is not foreign to the RE/MAX organization worldwide.

Adds Goslett, “We are extremely fortunate to be able to lean on and learn from the expertise and experience of our parent company RE/MAX International, with their headquarters based in Denver, Colorado who have been successfully working with a number of joint venture partners specializing in both auctions and short sales over many years.”

“I have seen how effective this process can be in many markets around the world and this partnership will allow our RE/MAX agents to better serve our customers in the current South African economic conditions.” Said Peter Gilmour, Senior Vice President of RE/MAX International.